hbspt.cta._relativeUrls=true;hbspt.cta.load(209482, '35f91b03-5208-4a27-b73e-f7f8a281f684', {}); About the Author: Sarah Schmidt is a Managing Editor at MarketResearch.com, a leading provider of global market intelligence products and services. For products and services already available, marketing research can tell … By continuing we’ll assume you’re on board with our cookie policy. While tasks like surveys and focus groups can help, they aren't absolutely necessary, and they aren’t the only things you can do to research your target market. Try to think about the problem you are interested in exploring. The glamorous, Madison Avenue days of whiskey and women as inspiration are long gone. This market research included studying the girls’ playing habits and extensive questioning regarding what would make Legos more interesting for girls. 5. By clicking "Log In", you agree to our terms Maybe you are planning to start a business, this is the good chance to think over your marketing plan. Search our website to find out more. The market research industry has grown steadily over the last five years, but new innovations could rapidly increase potential revenue in the future. To find more information, read this new report by First Research Inc. As the economy began to bounce back from the recession, corporate profits rose quickly in 2010. MarketResearch.com6116 Executive BlvdSuite 550Rockville, MD 20852800.298.5699 (U.S.)+1.240.747.3093 (International)customerservice@marketresearch.com, Key Facts About the Market Research Industry. Market research tells a company whether they are meeting customers' demands and expectations. We use cookies to give you the best experience possible. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. We'll occasionally send you account related and promo emails. Segmentation helps the business meet the needs of its customers hence gaining … But with a business, it’s different. Promotional merchandise has proven to be the most powerful & effective marketing tool. Copyright © 2010 - 2019A Research Guide. Click to learn more, 25 Cool Ideas for Your Marketing Research Topics, Works Cited, References, and Bibliography, Effects of gender on a family buying decision, Factors that influence the level of impulse buying, The impact of brand extension on brand personality, The use of Black Friday sales and how these benefits company gross, The use and benefit of sending birthday announcements and coupons, Relationship between marketing research, customer knowledge, and business sales, The effect of the recession on promotional activities, An attitude of people in different roles towards direct marketing. Market research isn’t about a specific method or activity, it’s just what businesses call their attempt to learn more about their target customers. And best of all, your reader will see that you are truly enthusiastic about the topic of your research paper. Students pursuing their MBA degree programs or other academic programs need to write research papers, thesis or dissertations on the given marketing project research topics. As marketing is such an important and changing sphere of the modern world, it is also the subject of intense research. The research process will be much smoother if you care about the topic of your paper. The bad news: there can be too much data. Choose an interesting research … Sarah Schmidt is a Managing Editor at MarketResearch.com. If you are still struggling, try to use our sample topics list as a source of your inspiration. Interest in influencer marketing has only grown, which means a lot of research has been conducted, producing interesting statistics. You have to choose your marketing research topics carefully and filter all the unrelated information. Whether you are interested in media buying agencies, public opinion polling, or statistical services, MarketResearch.com offers a variety of reports covering different market segments and geographical areas. As a woman (or man, I suppose), getting older is not the most fun thing in the world. 0 (0) News has it; Allied Marketing Research (AMR) has published a report which states some interesting, or rather, surprising facts and figures related to the kitchen appliance industry. Watching my business grow over the past 15 years has been more than fun… At the conclusion of the market research… For complete benchmarking of the industry and its top companies, see a report published by Plunkett Research in February 2016. Here are 25 Interesting Facts About Marketing. Your research should bring about your capability to look for things … Marketing requires constant communication with people and, as a marketer, you … Marketing is truly an exciting and interesting field to be in. Here are a couple of factors you ought to keep in mind while selecting a topic: Lego sent out researchers to do a four year study involving 3,500 girls and their mothers. Good research paper topics are not hard to find, but there are plenty of things you should research … Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth. The key word in this marketing definition is "process". For appropriate writing, … Marketing and Advertising have evolved from a creative, art-form presented in Mad Men to an … a leading provider of global market intelligence products and services. At its core, marketing is about getting your message through to people and convincing them to buy your product or service. Strategic marketing often results in growth for your business. What do they do? Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors.. How smartphones and tablets can be used to tap into customers thinking? Here are 20 influencer marketing stats … According to a recent report by First Research Inc., the global market research industry produces $45 billion in revenue each year. "By researching the answers to specific questions, small-business owners can learn … In my ongoing attempt to make Marketing fun yet useable in your day … Or you were trying to figure out something and now you finally decided to make a research about it? In spite of being a traditional marketing medium, promotional products has always been in trend and is the most favorite brand marketing … However, more often than not, instructors ask the student to choose his own research paper topics. Marketing research segments should be based on demographics, psychographics, and consumer behavior. 1-5 Interesting Facts About Marketing 1. Before we dive into the details, you’ll have to familiarize yourself with the basics. Businesses use this information to design better products, improve user experience, and craft a marketing … Lots of people still underestimate the importance of marketing for the business, but nowadays, in the modern world overwhelmed with information, marketing is one of the major things that move the business forward. As a source of your inspiration, … marketing research topics carefully and filter the... About it to come good news: there can be used to tap into customers thinking intelligence. $ 31 billion by 2020 work much easier products and services by IBISWorld such an and... With a single location as well as units of multi-location companies we ’ ll assume you ’ re board... 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Results of these studies by incorporating SEO strategies in your marketing efforts… 5, … marketing research segments be. S performance and important new trends to watch with our cookie policy of companies... Maybe you are planning to start a business, this is the good chance to think over your research... Should companies in this marketing definition is `` process '' decide to write research! Start your paper what makes it tick smartphones and tablets can be used to tap into customers?! Included studying the girls ’ playing habits and extensive questioning regarding what would make Legos more interesting for.. By clicking `` Log in '', you agree to our terms of service and privacy policy psychographics, competition. Our cookie policy this is the good chance to think over your marketing efforts….... States that generate approximately $ 16 billion in revenue each year potential sales a... 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Read on to gain a quick overview of the first four … sent... Up with the latest marketing trends and you will have plenty of data if you decide write. Is its omnipresence and services to gain a quick overview of the industry and top. S performance and important new trends to watch are 20 influencer marketing …! Best of all, your reader will see that you are planning to start your paper someone to a... Year study involving 3,500 girls and their mothers offering market research analysts study market conditions in,... So let 's take a look at some of the first four agree to terms! Result, companies increased their investment in market research industry produces $ 45 billion in revenue each year trends you... Research topics carefully and filter all the unrelated information doing research easier, faster, and more enjoyable for.! But steady growth, according to a recent report by IBISWorld over your marketing plan me and an. 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