Visit our SEO page for more information. Simple. – Shortened term for Cascading Style Sheet (CSS). Google My Business – The platform on which businesses can input information to appear in the search results, map packs, location searches, and more. of a website. – A philosophy of creating a website that allows all of the content to show correctly regardless of screen size or device. Reviews are on a 1-5 star scale, and include a brief message written by the reviewer. Facebook Business Page – A public webpage on Facebook created to represent a company. Other search engines, such as Yahoo and Bing, use similar systems. This update is only supposed to affect the slowest mobile sites. Twitch’s chat feature gives each stream an interactive element where the audience can converse with each other and even interact with the streamer. This file allows you to specifically allow (or disallow) certain files and folders from being viewed by crawler bots, which can keep your indexed pages limited to only the pages you wish. This algorithm greatly influenced the potential for local businesses to appear in search results. Average position 5+ indicates that your ads are showing at the bottom of the search results page. Twitter Advertising – Allows marketers to promote a tweet on users feeds without that user having to follow your brand for it to appear on their feed. Dofollow – A phrase that denotes a hyperlink absent of a “nofollow” tag. – A group of websites in which ads can appear. Here's a list of similar words from our thesaurus that you can use instead. There are two main forms of links: internal links that point to pages on the same site, and external links that point to web pages on a different website. These search engines share advertising networks. Without DNS, every website would just be a string of numbers rather than a traditional URL. internet advertising. If there are multiple versions of similar pages, the canonical rel tag tells the WebCrawler that the page linked is the definitive version. Linkedin – A social networking website oriented around connecting professionals to jobs, businesses and other professionals in their industry. – A core component of Google’s algorithm that utilizes machine learning to evaluate search results and related queries. – A platform that provides pay-per-click advertising on both the Bing and Yahoo! Campaigns can also refer to a comprehensive digital marketing strategy or project. The “canonical” page is the original content, and any page referencing it is a duplicate or otherwise similar page. CPC (Cost Per Click) – The amount of money spent for a click on an ad in a Pay-Per-Click campaign. Instead, an XML sitemap is designed to help search engine crawler bots easily find all of the pages for a given website – very similar to a roadmap or atlas that one would use when driving a car long distances. Find 1,182 synonyms for marketing and other similar words that you can use instead based on 15 separate contexts from our thesaurus. – Term for ethical digital marketers who don’t participate in work that could be viewed as unethical or as spam. Name, address, phone number, website link, hours of operation, reviews and more can all be managed through this tool. 1. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. The PPC model is commonly associated with search engine and social media advertising like Google Adwords and Facebook Ads. The site lets its readers submit articles and allows people to vote whether or not they liked the article. Tweets are typically public and can be seen by anyone. You can find your public IP address by going to Google and searching “what is my ip address.”. Spam bots visit websites for nefarious reasons, often showing in Google Analytics as spammy traffic. Header tags use a cascading format where a page should generally have only one H1 (main title) but beneath can be multiple H2s (subtitles) and every H2 can have H3s beneath (sub-sub titles) and so on. If you are followed by another user, that user will see your tweets in their feed. – A way by which a web browser takes a user from one page to another without the user clicking or making any input. This is a small string of numbers and letters that serves as a unique ID badge for visitors to a website. PageRank (PR) is a mathematical formula invented by Larry Page (one of Google’s founders) that judges the “value of a page” by looking at the quantity and quality of other pages that link to it. – A marketing system that uses software to automatically send emails based on predefined triggers. Audience lists using uploaded customer data and matching users on a social network. The penalty is issued by Google through Search Console, and can result in a sites’ removal from search engine results. Google’s Search Network, for example, is a group of Google & non-Google websites that partner with Google to show text ads. The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). – A word or phrase indicative of the major theme in a piece of content. “This month our marketing campaign generated 20 phone calls and 8 form fills.”. YouTube offers a growing suite of streaming services and produces original tv series. – A general term for where a website appears in search engine results. – A social media platform where users interact, or “tweet” by posting a message or replying to a message in 280 characters or less. The latest version is HTML5, which incorporates features that were previously only seen with Flash. These advertisements can be used to grow brand awareness, gain more followers, extend social media reach, and/or reach out to prospective customers about a product or service. It can also include things like web mail, online banking or subscription based content like videos, magazines, newspapers or other publications. Other common goals are newsletter subscriptions and content downloads from the website. Search engine optimisation (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users through branded and non branded keywords. There is not an industry standard as to which definition is correct, however the latter is most commonly used. – A metric in Google Analytics that measures one user interacting with a website during a given period of time, which Google defaults to 30 minutes. Sorry, there was nothing found with that query. Quality Score – Google Adwords’ rating of the relevance and quality of keywords used in PPC campaigns. Typically, users will find routes to nearby establishments including local businesses using Maps. Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones. It is important to have your business’ website associated with relevant keywords so that it will appear when those words are searched for. Founded in 1998, Google now controls approximately 80% of the search market. Style Sheet – Shortened term for Cascading Style Sheet (CSS). Typically, this is used to keep track of individual users as they click on a PPC ad, so that their interaction with the website (whether they converted, on which page, and using which method) can be tracked and attributed properly using Google Analytics. These help users find related pages from the search result listing. Typically in the header code, you’ll find things like Schema Markup, Analytics Code, Adwords Code, and other tools used for tracking data across a website. Antonyms for Digital media. For there to be a true penalty, there would have to be a manual action from Google, as denoted by the message sent to the webmaster in Search Console. For example, if someone puts £200 into an ad campaign, a good return on investment is any business they receive from that ad that generates more than that initial investment. Hashtag – a phrase beginning with the symbol “#” used in social media as a way for tagging content for users to find. – An online advertising model in which advertisers are charged for their ad once it is clicked. They are, in essence, the titles and major topics of a web page and help indicate to readers and search engines what the page is about. : One of the meta tags that gives a description of the page in 160 characters. Ad extensions help advertisers create richer, more informative ads that take up more on-page real estate, which generally lead to higher Click Through Rates. Knowledge Graph – Similarly to the Knowledge Panel, this tool shows up at the top of the screen, but generally in research related search results. Digital marketing is yet another term similar to Emarketing. Directory – A website that categorically lists websites with similar themes. – The percentage of visitors to a website that leave immediately without clicking or interacting with any portion of the page. Google Pigeon was released in July 24, 2014 and helps users find local businesses from broad keyword searches. HTML is a set of codes that are used to tell a web browser how to display a webpage. Most smart devices also have built in digital assistants like Siri or Alexa. Updates typically affect the rankings of websites. What does Digital Marketing mean? Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing. CPA (Cost Per Acquisition) – A metric in paid advertising platforms that measures how much money is spent in order to acquire a new lead or customer. Instead, it is more effective to include some keywords in the anchor text, perhaps separated by a few words, which will create a partial match. Since computers cannot understand text in the way humans can, tags can draw attention to certain aspects of a webpage or other online content for a WebCrawler to use, or for the website’s own search system. Twitter, Facebook, Instagram and more use the @ tag. Reviews can show up in the knowledge graph in Google searches, and have been shown to positively correlate with SEO rankings. In the Adwords platform, each keyword will have an estimated click cost, but the prices change in real time as advertisers bid against each other for each keyword. The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results. Redirect – A way by which a web browser takes a user from one page to another without the user clicking or making any input. Header – Can refer to either the top portion of a webpage that typically contains the logo and menu, or the section of HTML in a website’s code that contains important information about the site. Cloaking refers to the “black hat” practice of presenting different content or URLs to human users and search engines. – A collection of internet forums or “subreddits” that span a massive variety of topics. This has been used to track natural disasters and disruptive events in real-time as many people tweet about them. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. Unique visitors are tracked by their IP addresses. Any digital marketing that involves the use of a search engine, or 2. The popular blogging service WordPress has retired the blogroll in recent updates. Web 2.0 is the idea that users are now able to influence websites and add information to them. Each device has a unique IP address, and can be used to locate and differentiate that device from all other devices when using the internet. – Company behind the search engine giant Google.com. Link profiles are important at determining where a website ranks in google search results. Duplicate content can result from plagiarism, automated content scrapers, or lazy web design. Google analyzes all of the pages which link to a specific site and determine whether the links are a benefit to users, or if they simply serve to manipulate search rankings and adjust the site’s standing accordingly. Inbound Marketing – Inbound marketing refers to the activities and strategies used for attracting potential users or customers to a website. # • A • B • C • D • E • F • G • H • I • J • K • L • M • N • O • P • Q • R • S • T • U • V • W • X • Y • Z, To search this page, press CTRL+F, or if you are on a mac use Command+F, Created By John Leo Weber – Director of Digital Marketing, Curated and Updated By Matt Benevento – SEO Team Lead, 301 Redirect – A method of redirecting a visitor from one web page to another web page. They use tactics like duplicate content, spammy link building, and negative SEO. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. YouTube is part of Google’s ad network and is considered one of the most popular search engines in the world. – Facebook allows advertisers to reach its users through their ad network. It also allows businesses to engage with users (i.e. Conversion rate optimization combines psychology with marketing and web design in order to influence the behavior of the web page visitor. The main ranking algorithm is SEO is referred to as “The core algorithm”. Mobile-first refers to the Google initiative that encourages developers to build sites with a mobile view focus. – The platform on which businesses can input information to appear in the search results, map packs, location searches, and more. Penalty – An infraction issued by Google, to a webmaster, for breaking Google’s guidelines. CSS is a document of code that tells the website’s HTML how it should appear on screen. For instance, if you clicked a PPC ad for ‘Passion Digital SEO’ and ended up on the social media marketing page, that would be disingenuous for both us and you. CSS is a time saving document for web designers as they can style batched-sections of HTML code, rather than styling individual lines of code one-at-a-time. In digital marketing, algorithm usually refers the the sets of processes Google uses to order and rank websites in search results. Any digital marketing that involves the use of a search engine, or 2. – A summarized piece of information that Google pulls from a website and places directly into search results, in order to show quick answers to common and simple queries. An online design portfolio-based community recently acquired by Adobe, developers of industry-standard design software such as Photoshop and Illustrator. Each time your browser accesses a website, it creates a cookie. When users click on a link to another, external webpage, they are said to have been “referred” there. Google Home – A device for consumers that connects to their home network and can perform many basic tasks through voice commands. This however is not really a “penalty” but a ranking problem. Conversion rate optimization combines psychology with marketing and web design in order to influence the behavior of the web page visitor. It does not stop their WebCrawlers from following the link, however. It is often used to talk about political issues, as well as for posting about one’s personal life or company/brand updates. Backlinks are a major factor used by Google in determining organic rankings. These images are then placed onto image boards. Slug – Slang for the portion of a URL that comes after the .com. Google’s display network spans over 2 million websites that reach over 90% of people on the internet. Most featured snippets are shown for question queries like “what is _____” or “who invented _____”. – An HTML link attribute that communicates to web crawlers and search engines that the link to the destination web page should NOT transfer SEO equity (ie it shouldn’t give SEO benefit to the recipient). – Stands for Domain Name System, it is a protocol that translates website URLs (which use alphabetic characters) into IP addresses (that use numeric characters). An app performs a function on your mobile phone or computer. Conversion Rate – The rate at which visitors to a website complete the predefined goal. How long it takes a browser to render the first piece of content after a user navigates to a page. Google Maps is one of the most widely used navigation apps, providing GPS directions that update in real time, according to traffic patterns and issues. – A device for consumers that connects to their home network and can perform many basic tasks through voice commands. page likes, message responses, post content). An RSS Feed is a place where all updates are tracked together, in an easily viewable format. For example, if a publisher charges $10 CPM, and your ad shows 2000 times, you will pay $20 for the campaign ($10 x 1000 impressions) x 2. Organic traffic is a primary measurement of an SEO campaign and will generally grow as a site ranks better for relevant keywords in search engines. Typically a meme comes in the form of an image with supporting text. The algorithm has now been assimilated to Google’s core search algorithm, and can assess content quality in real time. Content commonly refers to written materials, but also includes images and videos. There are various types of redirects (the most common of which is the 301 redirect), which serve different purposes. These ads can all be created and run through the Google Adwords platform. A social networking app that provides personalised recommendations of places to go near a user’s current location based on their previous browsing and check-in history. Campaigns can also refer to a comprehensive digital marketing strategy or project. For example, Google has 2 ad networks: the search network (text ads that appear in search results) and the display network (image ads that appear on millions of websites that have partnered with Google). – A Facebook platform that allows marketers to manage multiple pages and ad accounts in one central location. The performance could entail acting, dancing and singing, all with the aim to entertain and spur curiosity. The action a Pinterest user takes when pinning an image from someone’s board onto one of their own. Smooth. Following the approval of the lo-fi templates, high-fidelity prototyping begins. This update would determine if content on site pages was related to queries it was being displayed for, and alter the site’s rankings accordingly. An action made by a user on social media that represents approval. purchasing. Search Engines like Google uses bots to crawl websites so that they can be ranked and added to search indexes. The panels summarize quick information points that are often pulled from sources like Wikipedia. Responsive websites that are deemed mobile friendly are prioritized to show up in Google searches on mobile devices. CRO (Conversion Rate Optimization) – A branch of digital marketing that aims to improve the conversion rate of web pages, thus making the pages more profitable. Content Marketing. This can be used for finding users looking for broad topics on social media, as well as niche, detailed topics. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. Reviews can show up in the knowledge graph in Google searches, and have been shown to positively correlate with SEO rankings. It allows webmasters and SEOs to add snippets of code and tracking pixels, without having to modify onsite script. For example, the homepage might be http://www.domain.com, but for the Contact Us page, a slug would be added to the end of the URL to direct the browser to a page within the website i.e. Position – The placement in a search engine’s (Google, Bing, etc) search results, where a site ranks for a specific query or keyword. – Slang for an unethical digital marketer or SEO that breaks search engine guidelines, in order to artificially rank websites. Blogs are an important section of a website in digital marketing, as they offer fresh new content on a regular basis which can help attract new visitors, engage existing visitors, and give authority signals to Google. Spam – A broad term that includes many different nefarious activities in digital marketing that are done either to help a website rank better or to harm a competitor website. A range of ad types can be created to reach various goals set by companies. Visitors are often broken down between “new visitors” who are browsing for the first time in the allotted time period, or “returning visitors” who have already browsed at least once in the given time frame. – One of the largest search engines in the world. A large group of people arrange to get together at a specific time and place to surprise the public with a performance for a brief time, then disperse as if nothing happened. 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